Bursting Bubbles

SONIC Drive-In, in collaboration with VaynerMedia & Bonfire, developed a digital campaign for their Bursting Bubbles, a sour-apple answer to the rise in boba popularity.

We wanted to tap into sensory content: the Bursting Bubbles literally pop in your mouth as you suck them up the straw. So, how do we capture the sights, sounds, & flavor on digital? We focused on satisfaction content via 3D renders.

We created surreal, loopable renders that simulated the playful nature of the Bursting Bubbles, from them traveling up and down straw slides, to them bouncing back and forth and popping infinitely. We even made sure that every detail was satisfying (notice the movement of the Slushes)!