Gold House

Gold House is the leading cultural ecosystem that unites, invests in, and champions Asian Pacific creators & companies.

while at gold house, i developed & implement:

• Short-form Content

  Using timely moments and strong video hooks, Gold House garnered millions of organic views and reached new audiences.

• Long-Form Content

  Dedicated long-form series like Gold Talks and Renegades gave audiences a reason to stay and join a community.

• Follower & Engagement growth

  On Instagram, follower count went from 63K to 123K in a year and a half. Other platforms, such as LinkedIn, showed steady growth, from 12K to 17K in the same time.

• visual brand identity

  With the help of a brand agency, we implemented updated branding and design to create a consistent aesthetic across social.

Through creating celebratory moments like sunrise collective, a100, & gold gala, we’ve been able to shine a light on amazing people and projects across our asian pacific diaspora.

Gold House hasn’t just allowed me to serve in a space I’m passionate about: they’ve made me a better creator. Developing their visual identity on social, crafting marketing strategies and stories to showcase our work, and

Thank you to Bing Chen, Jeremy Tran, Rose yan, and ben chu for bringing me into the house.

Collaborators include:

Tiffany Chao, emily chen, Linda Chu, Neha Dayal, Caroline Delfin, Jeffrey Delfin, ariana deng, Roselyn Dimaano, joanne do, Surya Garg, lily hoang, Hiba Irshad, Michelle Luo, tammie melton, Brian Nemes, jenny park, maitlyn phu, Maiqi Qin, Megan ruan, Noelle Song, Roc Su, Daniel Suh, Kelly Wan, Oscar Wong,  Christine Yi, deborah you, & Linda Zhou.